CHA-AM, The premier beach resort of Phetchaburi, Hat Cha-am is just as beautiful as the neighboring Hua Hin Beach. Located approximately 163 kilometers south of Bangkok, 40 kilometers south of Phetchaburi and 20 kilometers north of Hua Hin, the beach is famous for being long and clean. In addition, it serves excellent fresh seafood. Originally a fishing village, Cha-am received much attention after the royal palace, Maruekhathaiyawan, was built near Hua Hin in the reign of King Rama VI. At that time, the Royal Family and the elite occupied the land in Hua Hin and its vicinity as a holiday seaside resort. When people started looking around for twin seaside resort town for Hua Hin, Cha-ams beauty was discovered and quickly developed.

Today, Cha-am is a popular lively resort town offering a large variety of accommodations and challenging activities. Boredom is rare in Cha-am as there are a variety of water sports that can be enjoyed, while a possible alternative to water sports is bicycle riding along a 6-kilometer sandy white beach. During the weekdays the beach is virtually deserted and there are beach umbrellas and sling chairs are available for hire.